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Falcon Motorcycles (with a little help from No Such Agency) are on the cover of Los Angeles Magazine this week. Congratulations guys.
P.S. Doesn’t Ian Barry (the motorcycle’s designer) look like Paul Rudd?
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We were very proud that Pirelli and Terry Richardson decided to shoot the new Pirelli calendar, using UXUA Casa, Wilbert Das’ hotel in Trancoso, Brazil as one of the main locations. Here are a few new pics in case you were not one of the very fortunate few to be on Pirelli’s VIP recipient list.
The lucky sloth.
The lucky tree.
Lucky G.
It’s always been a fantasy to have a tiresome; I won’t tire of this image… etc… etc…
1-0 to England.
The whole UXUA team would like to thank Terry Richardson and the girls for being such wonderful guests and making the paradise on earth that is UXUA even more beautiful for those couple of days.
Click here to visit UXUA’s website.
All pictures courtesy of Pirelli. (c) Terry Richardson 2009.
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I am talking to Warren Noronha, the highly creative and successful British entrepreneur and co-founder of ‘MYMAG’ – a publication with a difference & the very first of it’s kind…
NSA Before we discuss ‘MYMAG’, the exciting new magazine project you recently developed and have now produced, can you tell me a bit about your background….
MYMAG is my first departure from fashion since..er ..ever! I’ve been a ready-to-wear womenswear designer with my own label ever since I left St. Martins in ’97 so it’s really good to feel the ‘fear’ again. Two annual catwalk shows as part of London Fashion week had been my life for so long that it was difficult to see myself in any other role. Right now I feel like a retired tennis player who’ll never touch a racquet again. Feels good!
NSA Can you explain what exactly ‘MYMAG’ is and how it works…..
It’s a simple concept really, I find a celebrity or tastemaker who I think has a particular depth or something to say and I give them a metaphorical soapbox. They get to go into the archives of four magazines that they love and pull content. Remember those great articles that you tore out and lost or a story that inspired a film script, a Photo shoot? Put this altogether in a magazine with twenty pages of personal stuff like Polaroid’s or diary extracts and you have an enchanting stream of consciousness into who that person really is.
The contributing publishers are happy because their old dusty content is being recycled, endorsed and introduced to a new audience through their trusted idol.
NSA Who else is involved with ‘MYMAG’ – both the team behind the project and the celebrities you have worked with to date…
Magnus Greaves, my old fashion backer, came to me three years ago with the grand scheme to have the world’s magazine content on a database and the public would then be able to select and publish. The idea seemed just too big, however you don’t walk away from Magnus Greaves idea without giving it the thrice over. Magnus, Phil Rugile, (the NYC and operational arm of MYMAG), and I embarked on making it happen. MYMAG as it is today is actually the marketing idea that we had to publicise the full-blown version.
We’ve launched with Brett Ratner, Olivia Munn and Steve Aoki all of whom have done a sterling job. It’s the little surprises that make each publication so special. Ratner has a wonderful pool of dark references, Polanski, Bourdon, Toback, totally in contrast with his public perception. Aoki, again contrary to his craft is quite the business man. On a plane for around two hundred days of the year he finds time to break bands, produce, design clothes, write, the man’s a dynamo.
And then there’s Munn, the eye candy! It would be churlish to take her at face value. This woman has the tech and comic world by balls and is set for some huge things to come. It’s been a pleasure working with her pre the entourage day that will surely follow.
NSA When will the first issue be out and how/where can it be seen?
Aoki is out now and can be can be seen at MYMAG.COM along with Ratmag and HeyOlivia. Check it out!
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This is when arguably the most beautiful chair was introduced to the world - 1956. I Fascinating and rare glimpse into the creative world of Charles Eames himself. It also shows you how to make one yourself. Kind of.
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Question? What do TV phenomenon, model and actor Olivia Munn, mega-filmmaker and music video director, Brett Ratner and record label owner of Dim Mak Records / international DJ, Steve Aoki have in common? Answer: They are the first of many tastemakers to launch their own magazines and on-line ‘universes’ via the high-concept, multi-platform, media phenomenon – MYMAG.
The advent of the Internet has changed the media landscape, causing consumers to expect a more personalized experience in every medium they consume (Twitter / Facebook/ MySpace etc.)
As celebrity/fan relationships become more immediate it is possible for fans to follow their heroes in real time. However, whilst celebrity/fan communication is becoming more frequent, a void is growing as to how to communicate the more subtle and defining elements of tastemakers’ lives in a media environment where speed has pushed style and substance to one side.
MYMAG fills that void by at once harnessing the tactile luxury of a printed magazine whilst embracing the new on-line world of immediate, personalized communication. This revolutionary concept provides a unique insight into the personal world and lives of its creator and their universe, whilst ushering the concept of ‘magazine’ into the 21st century.
Each MYMAG is a magazine created by a ‘tastemaker’ for distribution to his or her fan-base and beyond. It incorporates original content (actually created by the tastemaker him/herself) alongside their favorite content taken from their favorite publications based on their interests/inspirations and favorite topics. These range from Interview Magazine to French Vogue, and from Rolling Stone to V Magazine. All of this results in a tangible and more personal connection with their fans.
The on-line component supplies the rest of the taste-maker’s universe which can include almost any other elements from their lives, through top ten lists of videos, sites, books and merchandise recommendations, enabling the user to browse through their hero’s personal tastes (and in the future, even purchase directly with the click of a mouse).
http://www.mymag.com/tastemakers/oliviamunn/video/olivia-munn-mymag/
MYMAG is a unique media platform for cultural icons. Each tastemaker is carefully selected and approached on an invitation only basis. This ensures that they already have a strong connection to their fans through new web and mobile technologies (and therefore strong promotional channels for the magazine itself). Each issue is distributed through the mymag.com website, through the tastemakers’ own websites and through their extended universes (their own companies and associations).
Purchase is simple, fans log on to mymag.com, browse through the list of taste-makers, purchase their issue of choice ($10) and they receive a perfect bound, beautiful glossy magazine delivered to their door. Each limited edition magazine will immediately become a sought-after collector’s item.
This phenomenon is supported by the world’s publishing industry due to the wonderful third party endorsement that MYMAG creates for them.
After the first round of tastemaker editors, MYMAG will become a platform for tastemakers from all walks of life to create a new way of communicating with their fans. A new depth will be added to their relationship without the difficulties and expense of having to run a magazine company.
It looks like traditional media publishing can finally turn the page.
